Organisational Behaviour summary Essay Example | Topics and Well Written Essays - 3000 words

Organisational Behaviour summary - Essay Exampledescribed McDonaldization as a process through which society adopts the characteristics of a fast food restaurant, which has intravenous feeding components calculability, efficiency, predictability and control. However, McDonalds has diversified beyond these traditional fast food items through the acquisition of restaurants such as Boston Market and Donatos Pizzeria. McDonalds not lonesome(prenominal) operates stand alone restaurants but also has presence in commercial establishments such as mall, gas stations and airports. What began as a simple film through in 1941 has emerged to be the worlds largest fast food chain. There is a trans-generational connotation to McDonalds as every American seems to drop gone through it at one point or through out their lives.But how has McDonalds managed to be such a world(prenominal) depiction of success? McDonalds is used as a learning tool, even by organizations out of the food and service in dustry. This implies that their strategy is well above global standards. It puts emphasis on staff training and development programmes, strict and consistent quality and service, continuous innovation and development and a centralized promotion campaign. The master(prenominal) emphasis of McDonalds competitive advantage that has ensured that they have remained as a leader is the relentless quest for consistency and innovation. This is compounded by the fact that McDonalds has put measure in place such as the quality assurance labs globally to ensure that only products of the highest standards are used in the deed process. Despite the fact that the staff hired by McDonalds is mostly untrained and inexperienced, these recruits undergo vigorous training on food preparation and node care. While it is a global enterprise, McDonalds operations are standardized through out. This has advantages such as the standardization of cost efficiencies and the management is able to maintain compa risons and learn from its various outlets. This also encourages healthy competition